How can we redefine brand creation and management by giving more autonomy to people? Attempting to answer this question led to the birth of The Ugly Lab. It is an innovation and learning laboratory focused on the learning-by-doing approach. They assist remarkable individuals like you in developing brands through research, creation, and curation of tools that have a positive impact on your businesses and the development of your professional training.

Their methods are an invitation to experiential activities, enabling discovery and self-assessment, with significant improvements in critical and collaborative thinking.