Rhizoma
Human Resources Consultancy company
🇧🇷 BRASIL
SERVICES
Brand Strategy
Logo and Visual Identity
ABOUT
For companies seeking innovation and effectiveness in people management and ESG practices, Rhizoma is the company specialized in restorative justice and ESG strategies.
Rhizoma offers innovative and humanized approaches that leverage individual and collective potential, because it believes that the sustainable success of organizations is based on the appreciation and growth of each of its members
ARCHETYPES
The Ordinary Citizen as a primary archetype emphasizes connection, inclusion, and practicality.
This choice is aligned with the company’s mission to create harmonious and inclusive work environments, where each team member feels valued and an integral part of the whole. The Everyman approach to communication and brand identity emphasizes equality, simplicity and authenticity, making the brand accessible and trustworthy.
The Sage as a secondary archetype complements the Everyman by bringing a layer of depth, knowledge and guidance. This choice reflects the company’s commitment to offering solutions based on a deep and specialized understanding of restorative justice and ESG practices. The Sage in the brand conveys confidence, wisdom, and an approach based on evidence and careful analysis.
LOGO
Solving problems & connecting people
This logo was developed thinking about the main idea of a puzzle, this as a symbol that represents connection. The concept of connection was used to unify the words belonging and engagement, which are key words for the brand.
Furthermore, the puzzle also represents the resolution of a “problem”, which in this case would be a situation within a specific company, a toxic corporate environment, for example. Rhizoma would act as a solver of this problem, fitting the necessary parts so that the corporation’s gears can work efficiently and even lightly.
The logo also subtly brings the idea of people, the brand’s main target, which together with the idea of puzzles tells us that Rhizoma came to solve problems, fitting pieces together and connecting people in a solid way.