The brand’s personality can be defined by the fusion of two archetypes, the main one being the “Jester” and the secondary one being the “Magician”, comedy and magic.

The Jester brings the joy of life, fun, lightness and connection with the present moment as its main characteristics, these being the brand’s main personality traits. The Magician’s attributes will appear secondary, always inserted in happy, fun and light contexts, and may allude to the drinks that are “magically” ready.