Casa Irene
Healthcare | Gynecology Clinic
BRASIL
About
Casa Irene is a reference Gynecologist Clinic for the insertion of IUDs and contraceptive implants. The clinic’s main differentiator is its humanized care with a focus on autonomy and respect for the patient.
Services
Copywritting
The Challenge
Our task was to create engaging, informative, and empathetic copy for Casa Irene’s social media. The goal was to communicate complex gynecological topics in an accessible and supportive way while reflecting the clinic’s values of humanized care and respect for patient autonomy.
Our Approach
We developed a warm, approachable, and empowering tone of voice to reflect Casa Irene’s values of humanized care and patient autonomy. The copy focused on educating the audience about IUDs and contraceptive implants in a clear and accessible way, while building trust and fostering connection. By addressing concerns with empathy and professionalism, we positioned Casa Irene as a supportive and reliable partner for women’s health.
Results
The copywriting work complemented the efforts of Estúdio Madô (Social Media Strategy) and Mirela Azevedo (Design), resulting in a cohesive and impactful communication strategy. Together, the team successfully elevated Casa Irene’s online presence, highlighting its humanized care and commitment to patient autonomy. The messaging resonated with the audience, fostering trust, increasing engagement, and positioning Casa Irene as a supportive and reliable reference for women’s health in São Paulo, Brazil.