Novidade Saudável
E-commerce | Natural Products
🇧🇷 BRASIL
About
Novidade saúde is an e-commerce of high-quality natural products that uses content marketing as a strategy to attract and retain customers.
Services
Copywriting
The Challenge
Novidade Saudável catered to a highly knowledgeable audience, including nutritionists, athletes, and bodybuilders, who sought in-depth expertise in health and nutrition. The challenge was to create content that matched their advanced understanding while remaining approachable and engaging.
Our Approach
We balanced technical depth with accessibility, ensuring the content resonated with both health professionals and enthusiasts. The tone of voice was authoritative yet relatable, positioning the brand as a trusted source of nutritional expertise. The content emphasized advanced insights into health and nutrition, while also providing practical recipes that highlighted how Novidade Saudável’s products could easily become a part of the audience’s daily routines, creating deeper engagement and connection with the brand.
Results
The copywriting complemented the efforts of Estúdio Madô (Social Media Strategy) and Mirela Azevedo (Design), resulting in a cohesive and highly effective communication strategy. Together, the team positioned Novidade Saudável as a go-to brand for knowledgeable consumers, driving engagement and fostering loyalty. The messaging successfully connected with the audience, reinforcing the brand’s authority in nutrition and its practicality for everyday use.