ABRAF
Brazilian Association to Support the Community Affected by Pulmonary Hypertension and Related Diseases
🇧🇷 BRASIL
About
ABRAF is a private, non-profit entity, whose objective is to support the community affected by Pulmonary Hypertension and Related Diseases, through awareness, support and promotion of public policies.
Services
Website
Social Media
The Challenge
ABRAF aimed to honor the healthcare professionals who dedicate their work to treating patients with pulmonary hypertension and related diseases. The challenge was to create a digital experience that would collect and showcase heartfelt testimonials from patients, turning their gratitude into powerful tributes.Â
Our Approach
We developed a seamless digital strategy that connected all stages of the campaign. First, a user-friendly website was designed to collect emotional testimonials from patients, ensuring an easy and accessible submission process. Once collected, we created a second website that beautifully showcased these tributes, highlighting the impact of healthcare professionals’ dedication and care.
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To amplify the campaign, we produced engaging social media content that encouraged patient participation and built excitement around the initiative. The messaging focused on gratitude, human connection, and recognition, fostering a sense of community and celebration. The professionals with the most heartfelt testimonials were honored with a special award, further reinforcing the significance of their work.
The campaign was a resounding success, with the websites receiving hundreds of heartfelt testimonials from patients and their families. These tributes highlighted the profound impact of healthcare professionals in the pulmonary hypertension community. The most recognized professionals were honored with special awards, turning the initiative into a meaningful celebration of dedication and care. This campaign not only strengthened ABRAF’s mission but also deepened the connection between patients and the professionals who support them.
Results
The comprehensive strategy and execution elevated Universo Pan as a trusted and elegant brand in the sex shop industry. The visual identity and messaging resonated with a broad and diverse audience, fostering a sense of belonging and respect. Social media campaigns created engagement and trust, helping the brand establish itself as a safe and sophisticated space for exploring sexuality.