Brand Launch

Our Brand Launch is designed to help new businesses establish a solid foundation for their brand.

We work together to create a strategic framework that sets your brand apart and positions it for growth. This service focuses on defining your brand’s identity, purpose, and voice while crafting a strategy to resonate with your target audience.

PERFECT FOR:

Entrepreneurs launching a new business.

Startups seeking to establish a memorable brand identity.

Influencers launching a new product or personal brand.

Companies entering new markets and requiring a fresh brand strategy.

Whether you’re building your first brand or creating a sub-brand for an existing business, this service is personalized to meet your needs.

This service is fully online, allowing us to collaborate no matter where you are.

For businesses in Austin, Texas, we also offer optional in-person meetings.

Timeline

Week 1 & 2: Initial Briefing Session & RESEARCH

We start with a detailed briefing session to understand your business goals, challenges, and vision. This meeting sets the foundation for the project and ensures alignment from the start. After the briefing, we dive into the research phase, which includes market analysis, competitor benchmarking, and insights into your target audience. This research provides the strategic groundwork needed to build a successful brand.

Week 3 & 4: Creation of Initial Concepts

After the briefing session, we’ll craft an initial set of concepts that define your brand’s strategic direction. These concepts may include:

Brand Positioning: Clearly outlining how your brand stands out in the market.
Brand Voice and Messaging Framework: Defining how your brand communicates consistently across all touchpoints.
Brand Archetypes: Identifying the core personality and characteristics that shape your brand’s identity and emotional connection with the audience.
Core Brand Elements: Suggestions for your brand story, tagline, and tone to create a cohesive identity.
Channels: Recommendations for the most effective channels to activate and engage your audience.

Additionally, we’ll develop a Step-by-Step Action Plan for the brand launch, detailing specific tasks, timelines, and milestones to ensure a smooth and impactful rollout. This action plan will serve as your roadmap, guiding you through the launch process with clarity and confidence.

At the end of Week 4, we’ll schedule a Concept Approval Meeting where you’ll review these ideas, provide feedback, and finalize the foundation for the next phase.

Week 5: Refinements and Adjustments

Using your feedback, we’ll refine and perfect the chosen path for your brand. This phase involves:

Revising messaging to ensure clarity and impact.
Aligning the brand strategy with your vision and audience preferences.
Developing actionable recommendations for implementing your new brand strategy.

We’ll stay in close communication during this week to ensure every detail is aligned with your expectations.

Week 6: Finalization and Delivery

In the final week, we’ll schedule a Final Presentation Meeting to unveil your completed brand framework. This includes:

A polished Brand Strategy Document that outlines your brand’s purpose, positioning, and messaging.
A detailed guide for implementing your brand across marketing channels.
Suggestions for next steps, such as visual identity development or social media strategy.

By the end of the 6-week process, you’ll have:

A Step-by-Step Action Plan for the brand launch
A clear brand guidelines document tailored to your business.
Confidence in how to communicate your brand’s story and value to your audience.
A solid foundation to build a memorable and impactful brand.

Let’s Build Your Brand Together

Every great brand starts with a clear vision and a powerful story. Whether you’re launching a new business or looking to reimagine your brand, we’re here to bring your ideas to life.