Flor de Lis
Children’s Accessories Store
🇧🇷 BRASIL
About
Flor de Lis is a brand that celebrates the magical and cherished bond between mothers and daughters. Specializing in high-quality children’s accessories, it was designed to be more than just a store—it’s a sanctuary of joy, connection, and shared moments. Every detail, from its carefully curated products to its welcoming environment, reflects the brand’s mission to create unforgettable experiences. At Flor de Lis, the simple act of exploring beautiful accessories becomes an opportunity to build memories, strengthen relationships, and add a touch of enchantment to everyday life.
Services
Logo and Visual Identity
The Challenge
Flor de Lis aspired to be more than just a store—it wanted to be a sanctuary of connection and joy for mothers and daughters. The challenge was to translate this emotional and experiential vision into a logo and visual identity that reflected the brand’s values: enchantment, quality, and the celebration of cherished moments. The design needed to evoke warmth and inspiration while maintaining elegance and appeal.
Our Approach
To create Flor de Lis’s logo and visual identity, we started by deeply understanding the brand’s mission: to celebrate the bond between mothers and daughters while offering a joyful and enchanting experience. We conducted research into the emotional connections tied to the brand, exploring symbols that represent transformation, beauty, and affection.
Logo Concept
The Flor de Lis logo beautifully captures the brand’s essence of joy, connection, and enchantment. The colorful butterfly symbolizes transformation and the magical bond between mothers and daughters, with its soft gradient of pink, yellow, and blue evoking warmth, playfulness, and affection. The elegant serif typography adds a timeless sophistication, striking a balance between quality and approachability. Together, these elements create a harmonious and memorable logo that reflects the beauty, care, and special moments that Flor de Lis celebrates.
Results
The new logo and visual identity became an integral part of Flor de Lis’s brand story, capturing the joy and enchantment it brings to its customers. The design resonated deeply with the target audience, reinforcing the store’s positioning as a sanctuary of connection and a destination for creating lasting memories.