Gisele Salles
dōTERRA Wellness Advocate
🇧🇷 BRASIL
About
Gisele is a devoted mother, grandmother, and wife with a passion for exploring the connection between body, mind, and spirit. With a background in Dentistry and a decade-long career in finance as a Financial Director, she later discovered her true calling in aromatherapy and dōTERRA’s essential oils.
Now a dōTERRA Wellness Advocate, Gisele uses her expertise to promote physical and emotional well-being through natural solutions. Her dedication to holistic health and self-knowledge inspires others to embrace healthy habits and find harmony between body and mind.
Services
Logo and Visual Identity
Social Media
Blog
The Challenge
The challenge was to create a cohesive online presence that reflected Gisele’s passion for wellness and her commitment to inspiring better habits through essential oils and natural living.
Our Approach
We developed a comprehensive strategy that encompassed her visual identity, blog, and social media presence. The visual identity, including her logo, embodied elegance and connection to nature, reflecting her dedication to the sacred feminine and holistic balance.
On her blog and social media, we focused on sharing practical, everyday recipes and tips for incorporating essential oils into daily routines. From natural cleaning solutions to self-care rituals, the content was designed to inspire healthier habits and deeper self-awareness. The tone of voice remained warm and empowering, aligning with her nurturing personality and expertise. Educational posts also emphasized the transformative potential of essential oils for a natural and balanced lifestyle.
Archetypes
Gisele embodies The Caregiver and The Sage archetypes, blending nurturing compassion with insightful wisdom. As The Caregiver, she offers warmth and support, sharing practical tips and recipes to make holistic living accessible while creating a safe space for healing and growth. As The Sage, she inspires her audience through her deep knowledge of essential oils and holistic practices, guiding them toward physical, emotional, and spiritual harmony. This balance of care and wisdom positions her as a trusted mentor in wellness and natural living.
Logo Concept
The logo for Gisele beautifully encapsulates her essence, with the sunflower at its heart symbolizing femininity, energy, and joy. The sunflower represents warmth and light, mirroring Gisele’s nurturing and empowering approach to wellness. Its vibrant yellow hues convey positivity and vitality, aligning with her mission to inspire balanced and healthy living. The minimalist typography adds elegance and modernity, creating a harmonious blend that reflects Gisele’s authenticity and connection to nature, making the logo a true representation of her brand.
Gisele’s blog serves as a comprehensive resource for individuals interested in natural wellness, particularly the use of essential oils. Through her posts, she shares practical applications, personal insights, and educational content aimed at promoting holistic health and well-being.
Results
The integrated strategy successfully positioned Gisele as a trusted advocate for natural wellness and the sacred feminine. Her logo and visual identity reinforced her brand’s elegance and authenticity, while the blog and social media content fostered a deeper connection with her audience. By focusing on practical solutions and empowering education, the platform encouraged healthier habits, greater self-knowledge, and a deeper appreciation for holistic living.