Brander's Studio

Legislative Solutions

Lobbying Company

🇺🇸 UNITED STATES

About

Legislative Solutions is a respected lobbying firm based in Texas, known for its strategic influence and commitment to public policy development. With a strong legacy in the field, the firm approached us to elevate its visual and digital presence to match its authority and evolving vision.

Services

Logo and Visual Identity
Website Design and Development

Search Engine Optimization (SEO)

Partnership:

The Challenge

With decades of experience and recognition in the lobbying space, Legislative Solutions needed a rebrand that would reflect its established credibility.

The goal was to modernize the brand without losing the key visual elements that represented its legacy, while also developing a full visual system and digital presence to support growth and deepen trust with clients and partners.

Our Approach

In partnership with Crossroads Consultative, we led a rebranding process rooted in clarity, alignment, and presence. 

We focused on:

  • Redesigning the logo, keeping the beaker and capitol while refining the form and typography for a more contemporary look

  • Creating a visual identity system with a strategic color palette, font hierarchy, and brand assets for consistent application

  • Developing branded materials to ensure alignment across print and digital touchpoints

 

Crossroads Consultative:

  • Designed and developed a custom WordPress website

  • Ensured the website reflected the new visual identity

Logo Concept

Before

After

The updated logo retains the brand’s foundational elements—the beaker and the capitol dome—reimagined with cleaner lines and a more intentional, streamlined design.

By simplifying shapes and choosing the typography with more character and clarity, we created a modern identity that respects its origins while projecting a stronger, more contemporary presence.

Brand Guidelines

To ensure consistency across all touchpoints, we also developed a comprehensive brand guidelines document. It outlines logo usage, color specifications, typography rules, and layout principles — empowering the Legislative Solutions team and partners to apply the brand with clarity, confidence, and visual integrity.

Website

Before

After

Crossroads Consultative developed a custom WordPress website that brings the new identity to life online.

  • Fully responsive, offering a seamless experience across all devices

  • SEO-optimized, built for performance and discoverability

  • Strategically structured, with clear navigation for the best user experience.

Results

Legislative Solutions now has a fully aligned brand that reflects its vision and stature. With a consistent identity across print and digital, the firm is well-positioned to expand its impact and strengthen its relationships.