Pennsylvania
Manufacturers'
Association
PMA is Pennsylvania's leading voice for the manufacturing sector — representing thousands of businesses and a workforce that drives the state's economy. Branders Studio was brought in to activate and manage their social media presence across LinkedIn, Facebook, and Instagram, building a consistent, authoritative digital presence from the ground up.
Channels
First Month Results
From zero activity to a measurable, growing presence — all organic, no paid promotion.
Featured Content
Content that reaches the people who shape Pennsylvania policy.
Approach
Building institutional authority at scale.
PMA came to Branders Studio with established credibility and policy depth — but no consistent social media presence. Our role was to translate that authority into a digital publishing cadence that reaches the people who matter: lawmakers, manufacturers, business leaders, and media.
Every piece of content is crafted to reinforce PMA's voice as Pennsylvania's definitive manufacturing sector source — not reactive, not partisan, and never chasing virality. Just consistent, substantive presence in the right spaces.
Content Strategy & Calendar
Monthly content planning aligned to policy cycles, manufacturing news, and PMA's priority topics.
Cross-Platform Publishing
Consistent message discipline across LinkedIn, Facebook, and Instagram — same voice, adapted format.
Performance Reporting
Monthly analysis tracking growth, engagement, and visibility across all platforms against defined objectives.