Polly Lessa
dōTERRA Wellness Advocate
🇧🇷 BRASIL
About
Polly Lessa is a distinguished dōTERRA Wellness Advocate and a founding member of the company in Brazil. Her journey into the world of essential oils began with a personal quest for natural health and wellness solutions, especially after becoming a mother. Upon discovering dōTERRA, she was captivated by the company’s mission to make essential oils a natural, accessible alternative for health and wellness. Her experience with dōTERRA’s essential oils profoundly improved her physical and emotional balance, inspiring her to influence others around her and consider a new professional trajectory filled with purpose.
As a part of dōTERRA, Polly sees her role as an opportunity to utilize her full potential to make the world a better place while continuing her personal development. She is committed to inspiring and supporting other women to seek the best for their families, whether in terms of physical, emotional, or financial healing. Polly’s dedication to spreading a new lifestyle through dōTERRA has made her a key figure in promoting wellness and natural health alternatives.
Services
Social Media
The Challenge
Balancing professionalism with authenticity was the key challenge in managing Polly Lessa’s social media. The content needed to educate and engage her audience with high-quality information about essential oils while showcasing her as a trusted leader within the dōTERRA community. It was essential to craft posts that highlighted her expertise and leadership without losing the approachable and relatable tone that resonated deeply with her followers.
Our Approach
The focus was on delivering high-quality educational posts about essential oils, emphasizing their practical benefits and uses while also highlighting Polly’s leadership in the dōTERRA community. By sharing insights about her work and mentoring initiatives, the content reinforced her authority and influence. At the same time, the tone remained authentic, ensuring her audience felt connected and inspired by her message.
Archetypes
Blending leadership with compassion.
Polly Lessa embodies the archetypes of The Ruler and The Caregiver. As The Ruler, Polly takes charge with confidence and authority, guiding others on their journey toward natural wellness and personal empowerment. Her leadership inspires trust and respect, positioning her as a reliable figure within the dōTERRA community. She provides structure, clarity, and direction, ensuring her audience feels supported in their wellness journey.
At the same time, Polly channels The Caregiver, offering a nurturing and empathetic presence that resonates deeply with her audience. Her commitment to improving lives extends beyond physical health, addressing emotional and financial well-being with a genuine desire to serve and uplift others. This combination of leadership and compassion creates a powerful balance, making her both a trusted guide and a source of comfort and inspiration.
Results
The strategy successfully positioned Polly as a trusted leader in the dōTERRA community while maintaining her authenticity and relatability. The educational and engaging content strengthened her connection with her audience, expanded her influence, and reinforced her role as a credible advocate for natural wellness.