Prosper
Mining
🇧🇷 BRASIL
About
Based in Belo Horizonte, Prosper is a mining company that exists to offer solutions in ore extraction and treatment, through a Main System – MTU (Mineral Treatment Unit) that dry processes the extracted products, transforming them into a final product for sale.Â
Services
Social Media
The Challenge
Our work with Prosper required balancing the unique dynamics of the mining industry. The challenge was to go beyond product-focused communication and instead enhance the company’s brand value by showcasing its commitment to environmental sustainability, safety, integrity, and respect for life. Additionally, we aimed to foster a strong internal culture to attract and retain talent, while motivating employees by connecting their individual roles to the company’s broader impact.
Our Approach
We positioned Prosper as a mining company committed to transformation, truth, and delivering meaningful results for society and the environment. Our social media strategy focused on humanizing the brand by celebrating the employees, community projects, and sustainability efforts, building a relatable and transparent corporate identity.Â
Archetypes
The primary archetype of the brand is the Everyman. Rather than striving to stand out through grandiose claims or exaggerated promises, the brand embraces the authenticity of everyday life. It seeks not to be extraordinary but to remain relevant, reliable, and true to the realities of its audience. The communication style reflects this simplicity, using straightforward, unembellished language that resonates with honesty and transparency. The brand values the innate wisdom and worth of every individual, striving to reflect this appreciation in every interaction.
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Complementing, we have the Caregiver archetype, which embodies deep empathy and a genuine commitment to serve and protect its community. Employees are not seen merely as labor but as individuals deserving of care, respect, and attention. This perspective shapes the brand’s interactions, ensuring they nurture, support, and uplift everyone they touch.
Results
Through our work with Prosper, we successfully enhanced the company’s reputation as a socially and environmentally conscious mining leader. By focusing on storytelling and authentic communication, we built a social media presence that resonated with both employees and the wider community. Internally, the campaigns fostered a sense of pride and connection among the workforce, emphasizing the value of each individual’s contributions to the company’s broader success. Externally, Prosper positioned itself as a desirable employer and a forward-thinking company committed to sustainability, safety, and meaningful results. This cohesive approach not only strengthened the brand but also laid the foundation for long-term growth and impact.