Rebranding

Our Rebranding Service is designed to help businesses evolve their brand to better align with their growth, goals, and audience. This service focuses on redefining your brand identity, messaging, and strategy, ensuring your business remains relevant, memorable, and impactful in a changing market.

This service is ideal for businesses that:

Are experiencing growth or change and need their brand to reflect their new direction.

Want to reposition themselves in the market to appeal to a different audience.

Feel that their current brand no longer aligns with their vision or values.

Need a refreshed, modern brand image to stay competitive.

Whether you’re looking to enhance your existing identity or pivot to something entirely new, our rebranding process ensures your transformation is rooted in strategy and purpose.

This service is fully online, allowing us to collaborate no matter where you are.

For businesses in Austin, Texas, we also offer optional in-person meetings.

Timeline

WEEKS 1–4: Briefing & Research

We start with a detailed briefing session to understand your business goals, challenges, and vision. This meeting sets the foundation for the project and ensures alignment from the start. After the briefing, we dive into the research phase, which includes market analysis, competitor benchmarking, and insights into your target audience. This research provides the strategic groundwork needed to build a successful brand.

WEEKS 5–8: Strategic Development

After the briefing session, we’ll craft an initial set of concepts that define your brand’s strategic direction. These concepts may include:

Brand Positioning: Clearly outlining how your brand stands out in the market.
Brand Voice and Messaging Framework: Defining how your brand communicates consistently across all touchpoints.
Brand Archetypes: Identifying the core personality and characteristics that shape your brand’s identity and emotional connection with the audience.
Core Brand Elements: Suggestions for your brand story, tagline, and tone to create a cohesive identity.

At the end of Week 2, we’ll schedule a Concept Approval Meeting where you’ll review these ideas and provide feedback.

WEEK 9: Presenting Concepts

Using your feedback, we’ll refine and perfect the chosen path for your brand. This phase involves:

Revising messaging to ensure clarity and impact.
Aligning the brand strategy with your vision and audience preferences.
Developing actionable recommendations for implementing your new brand strategy.

We’ll stay in close communication during this week to ensure every detail is aligned with your expectations.

Week 10: Finalization and Delivery

Using your feedback, we perfect the chosen direction and polish all the details. Our goal is to ensure every aspect of your brand strategy is aligned and ready for action.

This phase is about fine-tuning to make sure the final result is exactly what your business needs.

By the end of the 10-weekS process, you’ll have:

An step-by-step action plan to relaunch your brand as a memorable and impactful presence in your market.
A clear, brand guideline document tailored to your business’s unique needs and goals.
Confidence in communicating your brand’s story and value to your audience with clarity and authenticity.

Let’s Build Your Brand Together

Every great brand starts with a clear vision and a powerful story. Whether you’re launching a new business or looking to reimagine your brand, we’re here to bring your ideas to life.