Rhizoma
Human Resources Consultancy
🇧🇷 BRASIL
About
For companies seeking innovation and effectiveness in people management and ESG practices, Rhizoma is the company specialized in restorative justice and ESG strategies.
Rhizoma offers innovative and humanized approaches that leverage individual and collective potential, because it believes that the sustainable success of organizations is based on the appreciation and growth of each of its members.
Services
Brand StrategyÂ
Logo and Visual Identity
The Challenge
Working with a team of experienced founders posed an exciting challenge: translating their extensive expertise into a cohesive brand that stood out in a competitive market.Â
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As a newly established company, Rhizoma required a strong identity and positioning to effectively communicate its unique approach to restorative justice and ESG strategies. The challenge was to balance the founders’ vision with an innovative, human-centered brand that would resonate with medium and large enterprises while setting the stage for growth.
Our Approach
We crafted a comprehensive brand strategy to position Rhizoma as an innovative reference in restorative justice and ESG practices. This included:
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- Developing a clear and impactful positioning statement.
- Creating a cohesive visual identity aligned with the brand’s values of belonging, engagement, and growth.
- Designing messaging and tone of voice to convey empathy, professionalism, and innovation.
- Outlining a strategic roadmap to launch the brand and establish it as a trusted partner for large enterprises.
Archetypes
The Ordinary Citizen as a primary archetype emphasizes connection, inclusion, and practicality.Â
This choice is aligned with the company’s mission to create harmonious and inclusive work environments, where each team member feels valued and an integral part of the whole. The Everyman approach to communication and brand identity emphasizes equality, simplicity and authenticity, making the brand accessible and trustworthy.
The Sage as a secondary archetype complements the Everyman by bringing a layer of depth, knowledge and guidance. This choice reflects the company’s commitment to offering solutions based on a deep and specialized understanding of restorative justice and ESG practices. The Sage in the brand conveys confidence, wisdom, and an approach based on evidence and careful analysis.
Logo Concept
Solving Problems & Connecting People
Rhizoma’s logo was designed to reflect the core idea of a puzzle — a universal symbol of connection and problem-solving. This concept underscores the brand’s mission to unify key values like belonging and engagement, essential to its identity.
The puzzle motif also represents the resolution of workplace challenges. Rhizoma acts as a facilitator, seamlessly aligning the necessary components to ensure a company’s systems work not only efficiently but with harmony and ease.
Additionally, the logo subtly incorporates the idea of people—the heart of the brand. Combined with the puzzle imagery, it conveys Rhizoma’s purpose: solving problems, fostering collaboration, and building meaningful connections.
Results
Rhizoma now has a cohesive brand strategy and a visually striking identity that effectively communicates its purpose. The new brand resonates deeply with its target audience, setting a solid foundation for growth and establishing Rhizoma as a key player in the HR and ESG consulting market.