Salles Marques Advocacia
Law OfficeÂ
🇧🇷 BRASIL
About
Salles Marques is a multidisciplinary law office specializing in civil law, offering personalized legal services tailored to meet the unique needs of its clients. Rooted in values of quality, agility, and empathy, the firm provides expertise in areas such as business law, mining law, and inheritance law. With a focus on client-centered solutions, Salles Marques is committed to transforming legal challenges into reliable and effective resolutions, empowering clients with confidence and peace of mind.
Services
Social Media StrategyÂ
Social Media Content
The Challenge
Salles Marques sought to create a clear and cohesive social media strategy to attract new clients and enhance its brand value. The firm needed content that would communicate its expertise, empathy, and dedication to personalized service while positioning itself as a trusted and proactive legal partner in the market.
Our Approach
We developed a tailored social media strategy that aligned with the firm’s brand positioning and values. The strategy emphasized informative, approachable, and visually cohesive content that resonated with the target audience.
Â
Content pillars were established to educate, inspire, entertain, and convert. Posts included tips on legal best practices for businesses, guides to navigating inheritance law, and engaging reels translating complex legal jargon into simple language. We highlighted the firm’s personality through behind-the-scenes content and testimonials, showcasing its approachable and empathetic nature.
Archetypes
Salles Marques is driven by the primary archetype of the Caregiver, which highlights its empathetic, approachable, and client-centered personality. The Caregiver archetype ensures that the firm is seen as a reliable and supportive partner, offering personalized solutions and a welcoming environment for clients navigating legal complexities.
Â
Complementing the Caregiver is the secondary archetype of the Hero. This archetype emphasizes the firm’s courage, determination, and commitment to justice, positioning it as a strong advocate for its clients’ rights. Together, these archetypes define Salles Marques as both a compassionate and proactive ally, balancing empathy with a results-oriented approach to legal challenges.
Results
We provided Salles Marques with a clear and actionable social media strategy, empowering the firm to confidently communicate its expertise and values online. The content successfully highlighted the firm’s client-centered approach, strengthening its connection with the audience and enhancing its brand perception.