Brander's Studio

Social Media Strategy

In today’s fast-paced digital world, simply posting on social media isn’t enough—you need a strategy that cuts through the noise and resonates with your audience. Our Social Media Strategy service is designed to help you attract the right audience, align your brand, and turn your social media into a growth engine.

 

With a tailored approach and actionable plan, we’ll equip you with the tools to create a brand presence that engages, converts, and drives measurable results.

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THIS SERVICE IS PERFECT FOR:

Businesses and Startups

Establish or improve your social media presence with a comprehensive strategy tailored to achieve your goals.

Influencers and Creators

Develop your personal brand with a strategic plan and expert help.

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This service is fully online, allowing us to collaborate no matter where you are.

For businesses in Austin, Texas, we also offer optional in-person meetings.

Our Social Media Strategy service empowers you to develop a compelling brand presence that connects with your audience, builds trust, and achieves your goals.

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Timeline

We begin with a detailed briefing session to understand your business goals, audience, and challenges. This session ensures alignment and sets the foundation for the strategy.

Following the briefing, we dive into the research phase, which includes:

  • Market analysis to understand your industry trends.
  • Competitor benchmarking to identify opportunities.
  • Audience insights to define your target personas.
 

At the end of Week 2, we’ll present an initial framework for your social media strategy, including:

  • Brand Positioning and Voice: Defining how your brand communicates and connects.
  • Personas: Identifying your ideal customers and their needs.
  • Channel Recommendations: Outlining the most effective platforms for engagement.
 

We’ll review this framework in a feedback session, finalizing the direction for the next phase.

Using the approved framework, we’ll build your comprehensive social media strategy. This phase includes:

  • Creating a structured content agenda to guide your posting schedule.
  • Developing 7 custom social media templates for consistent visuals.
  • Defining measurable KPIs to track and evaluate performance.
  • Crafting a step-by-step action plan for implementation.

We’ll stay in close communication to ensure the strategy aligns with your goals and vision.

In the final week, we’ll schedule a presentation meeting to deliver your completed strategy. You’ll receive:

 

 

  • A polished Social Media Strategy Document outlining your positioning, voice, and content plan.
  • Custom templates for Canva or Adobe Illustrator to maintain visual consistency.
  • A detailed action plan to execute the strategy effectively.
  • Suggestions for next steps, including ongoing management or campaign execution.
 

By the end of Week 4, you’ll have everything you need to implement a results-driven social media strategy confidently.

By the end of the 4-week process, you’ll have:

  • A clear brand positioning and voice to maintain consistency across platforms.
  • Ideal audience personas to guide your content creation.
  • A structured content agenda detailing what, when, and how often to post.
  • Measurable KPIs to track and evaluate your social media performance.
  • 7 custom-designed social media templates for Canva or Adobe Illustrator.
  • A step-by-step action plan to implement your strategy with confidence.
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