Universo Pan
Sex Shop
🇧🇷 BRASIL
About
Universo Pan was born out of a desire to redefine how we approach sexuality. Drawing inspiration from Greek mythology, where sexual freedom and carnal pleasure were celebrated as essential values, the brand seeks to bring the same reverence and openness to the modern conversation around intimacy.
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At Universo Pan, sexuality is more than an act—it’s an exploration of self, a connection to others, and a celebration of diversity. Designed to respect and embrace people of all genders and sexual orientations, Universo Pan offers a safe and inclusive space for everyone to explore their desires with confidence and elegance.
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Rooted in sexual knowledge, the brand combines sophistication with accessibility, steering away from clichés and vulgarity. Universo Pan is for those who value intimacy as a positive force for the body, mind, and spirit—delivered through thoughtful products and an empowering philosophy.
Services
Brand StrategyÂ
Launch Strategy
Logo and Visual Identity
Social Media
The Challenge
The challenge was to create a brand that moved beyond the typical tropes of the industry, avoiding overly sexualized or vulgar imagery. Universo Pan needed to be sophisticated and knowledge-driven, while respecting and celebrating diversity. Designed for people of all genders and sexual orientations, the brand aimed to foster a safe, elegant space for exploring sexuality, rooted in historical and cultural significance.
Our Approach
We developed a comprehensive brand strategy that positioned Universo Pan as a knowledgeable and inclusive authority on sexuality, drawing inspiration from Greek mythology and its celebration of sexual freedom and diversity. The tone of the brand was elegant yet approachable, aligning with its mission to promote carnal pleasure as a positive and enriching value.
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The visual identity was designed to reflect the brand’s sophistication and inclusivity, using clean, modern design elements and a color palette that balanced warmth with elegance. Social media content focused on education, empowerment, and diversity, avoiding stereotypical sexual imagery while creating meaningful connections with the audience.Â
Archetypes
The Lover as the primary archetype highlights Universo Pan’s focus on passion, intimacy, and connection. This choice aligns perfectly with the brand’s mission to celebrate sexuality as a natural and enriching aspect of human life. The Lover’s influence brings a sense of elegance and allure to the brand, emphasizing beauty, pleasure, and the joy of exploring desires. Through its products and messaging, Universo Pan fosters meaningful connections, both with oneself and with others, while maintaining sophistication and respect.
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The Caregiver as a secondary archetype complements the Lover by embedding values of empathy, inclusivity, and support into the brand. This reflects Universo Pan’s commitment to creating a safe and respectful space for people of all genders and sexual orientations to explore their sexuality. The Caregiver archetype reinforces the brand’s role as a protector and guide, ensuring that every interaction is rooted in understanding, trust, and a genuine desire to empower and uplift its diverse audience.
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Together, these archetypes shape Universo Pan into a brand that is both deeply passionate and profoundly supportive, offering a unique blend of elegance, intimacy, and care.
Logo Concept
The God Pan, who gives his name to the Sex Shop – Universo Pan, stands out for his insatiable sexual appetite. God of the woods, with a happy spirit and a lot of fun, Pan lives wandering through the valleys and mountains hunting or dancing with the nymphs.
Pan uses his flute as an instrument of seduction. When he touches her, he enchants nymphs, women, men and gods to sex. The legend surrounding Pan also says that, when he could not find a partner to achieve sexual satisfaction, he satisfied himself in solitude, through masturbation.
Pan was not worshiped in temples or other constructed buildings, but in natural and musical environments, always highlighting freedom, satisfaction and humor.
The term also refers to “pansexuality”, which is sexual, romantic or emotional attraction towards people, regardless of their sex or gender identity.
Results
The comprehensive strategy and execution elevated Universo Pan as a trusted and elegant brand in the sex shop industry. The visual identity and messaging resonated with a broad and diverse audience, fostering a sense of belonging and respect. Social media campaigns created engagement and trust, helping the brand establish itself as a safe and sophisticated space for exploring sexuality.